Salad needed efficient growth. We delivered at scale, in a highly competitive market.
"Advantage Paid Media has truly delivered, becoming an essential part of our strategy and success."
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Dan Evans
Head of Marketing
+257%
Applications Growth
+68%
YOY Revenue Growth
+355%
Brand search volume growth
About Salad Money
Salad Money provide small loans to key workers, at a more affordable rate than traditional providers.
They use open banking instead of credit checks, assessing affordability based on the here and now and real customer spending patterns, rather than using traditional credit scores which can overly penalise those most in need of support.
The Challenge
Drive growth for Loan Applications while scaling ad spend by 5x, maintaining an efficient and profitable CPL (Cost Per Loan).
What we did
- Created an upper-funnel awareness strategy
- Developed audiences and targeting to turn cold audiences into converters
- Scaled up high-intent campaigns on Google Ads to capitalise on in-market audiences and generic search volume demand
- Increase brand search query volume and drive ultra-efficient conversions
How we did it
- Increased brand awareness media spend from 1% to between 30-50%, using channels such as YouTube, programmatic display, Meta Ads and digital OOH
- Full-funnel cross-channel campaign strategy that generated awareness and traffic clicks from a variety of channels to drive high-performing retargeting campaigns, Performance Max audience signals, and brand search volume
- Performance Max and broad match search campaigns on Google Ads
- Identifying keywords for search and optimising campaigns to achieve a low CPC and high CVR that would keep CPA on target
- Exploring and testing different audiences split by asset group within campaigns
- Experimentation and testing of assets, platforms and audiences
Results
- Applications growth of 257%
- Cost per App decrease of 40%
- Brand search volume growth of 355%
- 68% YoY revenue growth
Stagnant growth? Messy attribution?
Book a Call or Send a message.
hello@example.com
+1 (555) 000-0000
123 Sample St, Sydney NSW 2000 AU
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