We worked with Wake The Tiger from their launch in July 2022, helping to create a buzz about them before they opened their doors, and then subsequently driving the majority of their ticket sales ever since, adapting to grow and retain visitor levels year on year.

• Integrated campaigns across Google Ads, Meta Ads, TikTok Ads, and programmatic display and CTV to reach various demographics in different formats and surfaces
• Set up audience pools drawing from every valuable source possible, including website visitors, social media engagers, newsletter subscribers, events visitors and more
• Created a media plan for the upcoming year to take advantage of projected seasonality trends and avoid wastage during quieter months

• Leveraged existing customer lists and purchaser data, refined for specifics such as high-value family ticket purchasers
• Utilised all available data signals for Performance Max campaigns
• Complex audience inclusions and exclusions between campaigns at different stages of the funnel to improve relevancy and reduce wastage
• Full funnel strategy that helped raise awareness and push users from consideration through to conversion
• Mixture of platforms and channels to increase reach and the number of touchpoints without overwhelming users on one channel
• Data-driven approach for ad creative and copy, using results to inform the internal Wake The Tiger marketing team on the general approach and copy
• Ad creative and formats tailored for each stage of the funnel, becoming more transactional and CTA-focused for bottom-funnel activity

• An average ROAS of 11
• 27% revenue growth 
• 18% increase in ROAS
• 3.7% decrease in CPA