After 42 years focusing only on B2B via resellers, they brought us on to help establish and scale their D2C offering. We have worked across 3 brands in their portfolio (Highlander Outdoor, Highlander Forces and Stoirm). The media budget in year 2 increased by 94%, owing to the results achieved in year 1.

• Categorised Highlander’s products into separate Performance Max (PMax) campaigns based on detailed product performance analysis
• Created customer segments by analysing intent to purchase specific product categories
• Segmented Meta campaigns by customer engagement levels to deliver relevant content at each stage of the customer journey

• Developed a proprietary tool to gain insights into Highlander’s product performance, integrating internal data on seasonality, profit margins, return rates, shipping costs, and VAT
• Gained an accurate and detailed understanding of which products were most profitable and how they performed over time
• Used DataFeedWatch to group products by category and created asset groups within PMax.
• Tailored creative assets, audience segments, and ad copy to align with each group’s buying intent and preferences
• Meta Audience Segmentation
• Segmented audiences based on their engagement level, such as whether they had simply viewed an ad or taken more significant actions like adding items to their basket
• Adjusted creative and messaging to match each segment’s stage in the purchasing journey

• 170% growth in revenue YoY
• Increased ROAS by 39%
• Scaled the budget by 94%