From launch to data-led attraction growth
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"APM have been with us since launch, helping us make smarter decisions to grow, and have been a vital support us as we expand into London."
Launching a completely new visitor attraction comes with no historical benchmark for demand, booking behaviour or audience performance.
Wake The Tiger needed a paid media strategy capable of driving immediate ticket sales, while building a scalable engine for long-term growth.
Through our MAPS framework, we built measurement from day one, evolved attribution around ticket value and booking behaviour, and used demand forecasting to scale one of Bristol’s most successful leisure launches.
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Measure
From launch, we built the measurement foundations needed to understand demand patterns, booking behaviour and audience performance across every stage of the customer journey.As data matured, we analysed seasonal trends, booking windows and ticket-type performance to identify exactly when demand would peak and where budget would have the greatest commercial impact.
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Attribute
We introduced deeper tracking around ticket types, allowing us to differentiate between family, couple and individual bookings rather than treating all conversions equally.This gave us a clearer commercial view of customer value, enabling smarter budget allocation and allowing campaigns to prioritise higher-value audiences with stronger revenue potential.
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Prove
With richer performance data in place, we could validate the audience, creative and timing strategies that drove the strongest returns.Insights around booking lead times and ticket-type trends informed more intelligent budget pacing, while weather-based bidding, creative testing and audience segmentation helped maximise demand during key trading periods.
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Scale
With confidence in both demand forecasting and customer value, we scaled investment efficiently around major seasonal moments for maximum impact.This created a repeatable growth model that established Wake The Tiger as a standout Bristol attraction, laying the commercial foundations for their next venue opening in London in 2026.